Published Thursday, 20 February 2014
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This week the Irish Football Association officially launched Northern Ireland's new away kit.
But at a cost of £52, just for an adult jersey, it doesn't come cheap.
Speaking at the launch Martin Paterson said: "They are expensive, especially in a household when they maybe have more than one or two children - to buy three or four kits is expensive.
"I have to buy three at a time when I get them so I can understand and maybe they could have lower prices and fairer prices."
Player Sammy Clingan added: "If you have children and you are taking them to these games, you have to get them food, you have to get them the merchandise that goes along with everything that comes with the football, so it can be quite costly for a family.
"But like I said, if these teams can get it I'm sure they won't budge on their prices."
A full Northern Ireland kit, including shirt, shorts and socks costs £88.
The price of supporting any local team will also set you back - a Belfast Giants jersey will set you back £50, the latest Ulster Rugby shirt is just under £55 while GAA jerseys retail at £42.
Dr Karise Hutchinson, Head of Business and Enterprise at the University of Ulster said she doesn't expect the retailing of sports kits to change anytime soon.
"I think that the key aspect for sports is that they are tapping in to a fan base of consumers that are essentially not affected by necessarily or are less sensitive to price and there is a willingness to be part of that group and that identity," she commented.
"It is about being part of a brand community and one of the key things is differentiating factors of sport.
"It is the fact that sport brings together people from all backgrounds and all demographics and the key aspect is around a common purpose and really those types of consumers are less price sensitive and are more committed and more loyal to the brand."
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