Published Tuesday, 03 December 2013
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The season curtain-raiser has grown in popularity in recent years with attendances on the rise.
Mickey Harte, manager of current Cup-holders Tyrone, has told UTV he believes it is a very valuable tournament.
He said: "I think it's important if you're going into any competition you should give it your best shot.
"The people who pay in to watch the matches want to see the team playing to their full potential and if you aren't competitive and trying to win every game you play then it's not right to ask people to support you."
© UTV News