Published Wednesday, 02 April 2014
A fresh batch of pink yellow man in Ballycastle. (© UTV)
At the Grande Partenza, or Big Start on 9 May participants will be racing for the maglia rosa - or the pink jersey - and Tourism Minister Arlene Foster has encouraged those thinking pink to support the international cycling race.
"There are lots of ways to get involved and over the last few weeks I've heard how local people along the route are planning to welcome the Giro d'Italia by thinking pink," she said.
"From pasta to flowers, cappuccinos to fish and chips, many things are turning pink in honour of the coveted pink jersey worn by the race leader."
One business joining in is the Sweetie Jar in Ballycastle, which sells the sweet treat which is best known for its association with another event - the Auld Lammas Fair.
Shop owner Conor Maguire explained: "We got it delivered to us yesterday and we're making the announcement about it today and it's there and it's quite nice."
But he said he admitted he would not be deviating from the classic colour for long.
He added: "It's only a temporary messing, so hopefully people will appreciate it and it's running with the theme of the Giro. So why not pink Yellow Man in Ballycastle?"
At Sheep Island View Hostel in Ballintoy, they have even have a special pink tractor on show.
Paul Cochrane from Ballycastle Chamber of Commerce said the Co Antrim community is fully embracing the pink theme.
He commented: "The shops are going to have pink bikes in the windows, and pink flags and the shopkeepers are going to wear pink shirts on the week. So pink, pink, pink."
The Opening Ceremony takes place at Belfast City Hall on Thursday 8 May.
The race from 9-11 May has three routes in Belfast, Armagh and Dublin and more than 200 riders from more than 30 countries will be taking part.
© UTV News