Traders unite for ice bucket challenge

Published Sunday, 31 August 2014
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An ice bucket challenge with a difference took place in Belfast city centre on Saturday evening when a street of independent retailers joined in on the craze sweeping the world.

Treat Boutique, better known for their cupcakes and traybakes, teamed up with businesses at Wellington Place to create a chain reaction of bucket tipping along the busy thoroughfare.

Brave employees of restaurants Maze and Home were drenched in ice cold water as were volunteers from clothes stores Rio Brazil and Red Groomswear, and Pronuptia Bridal to name but a few.

The ice bucket craze has been raising awareness and funds for charities, including neurodegenerative illness ALS in the USA and Macmillan Cancer Support in the UK.

EXTERNAL LINKS / CONTACTS
Money raised from the Wellington Place event is going to the organisation MDNA (Motor Neurone Disease Association.)
© UTV News
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3 Comments
sam in belfast wrote (60 days ago):
you should see titanic Belfast one on their website best yet
Raey in Carryduff wrote (61 days ago):
Good to see them supporting a charity that is close to my heart! Well done to you all and thank you for choosing MND!
Kevin barry in Newlodge wrote (61 days ago):
Good on yas
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