Published Tuesday, 15 April 2014
Lisburn city has been one of the hardest hit by the recession. (© UTV)
The money will be spent on providing free public WIFI in the city centre, a PR and social media campaign and a scheme to improve dilapidated shop fronts and support traders.
It is hoped the funding boost will help promote the city as a top shopping destination.
Social Development Minister Nelson McCausland said: "This funding will provide opportunities for businesses through a Business Development Programme as well as physical improvements in the form of a shop front improvement scheme.
"Some of the events planned for the city will build on activities already delivered by the council and the Lisburn City Centre Management Team. The planned Easter Festival, On-Street Animation, Food and Music Festival aim to build on the past successes delivered in the city."
The DUP minister explained that the £300,000 boost comes in conjunction with the public realm scheme, which is currently underway and is due to complete in spring 2015.
He added: "I look forward to seeing the project completed and I am confident this investment will provide a vital step in protecting the future prosperity of Lisburn."
© UTV News