Published Sunday, 24 August 2014
It’s thought a record-breaking number of people took part in the run. (© Presseye)
It is believed a record breaking 6,000 people took part in the 5k run - described as the world's happiest race - which sees participants doused in an array of colours as they cover the route.
The runners of all ages and abilities set off at the Titanic building dressed in white clothing and every kilometre a different coloured powder was thrown in the air to decorate the competitors.
At the end, as organisers describe it, everyone taking part is coloured in "Willy Wonka goodness".
The event, sponsored by Dulux, is one of hundreds taking place around the world and helps to raise money for the charity Save The Children.
Runners were able to take part in a music extravaganza at the finish line where local DJs kept spirits high with numerous giveaways.
For once the sunny weather held up keeping the mood upbeat along the Titanic Quarter route.
Saturday's run was the second time Belfast has staged the fundraiser.
© UTV News