Published Thursday, 05 June 2014
The Celebrity Juice host - a.k.a ultimate ladies man - was tasked with beating the world record of just over 9 seconds and hopes were high that he could do it.
After some encouraging words from Phillip and Holly, Keith embarked on his quest, but it soon became clear he was not as talented in undressing ladies as he would have you believe.
Cue some frantic clothes throwing and exclamations of frustration as Keith failed to smash the record by a long shot - in one attempt his time reached 48 seconds and he hadn't fully completed the task.
He may not have been victorious, but he did provide huge laughs for his efforts.
© UTV News