Super Bowl ad sparks racism row

Published Monday, 03 February 2014
Toggle font size

The annual Super Bowl is watched by more than 100 million people, with the half-time show and the television adverts (at a reported $4m for a 30-second slot) usually proving nearly as much of a talking point as the football ...

As with every year, there were winners and losers - the Seattle Seahawks triumphed over the Denver Broncos on the field. Seahawks quarterback Russell Wilson had a great night. His Broncos opposite number Peyton Manning, not so much.

And for some critics, Bruno Mars may have delivered, but it was veteran rockers the Red Hot Chili Peppers that stole the half-time show.

What about those ads though?

There was the super-cute 'Puppy Love' courtesy of Budweiser ...

The super-bad - movie villains, that is, courtesy of Jaguar ...

And then the super-controversial, as Coca-Cola went multicultural and Twitter went into meltdown.

Shockingly, a lot of people were angry that patriotic America the Beautiful was being sung in languages other than English.

But some racist attitudes expressed online also sparked a backlash, with many others embracing the positive portrayal of diversity.

According to Coca-Cola, a longer version of the advert will now air during the opening ceremonies of the 2014 Winter Games.

Coca-Cola North America President Katie Bayne said: "We hope the ad gets people talking and thinking about what it means to be proud to be American."

© UTV News
Comments Comments
No comments. Be the first to comment.
Email address*:    
House Rules:  
Your Comment:  
[All comments are moderated and will not appear immediately. Your name, location and comment will be displayed on this page if your post passes moderation.]

Watch the best on UTV

UTV main logo
Secret Dealers
21 November - 3:00 pm

Secret Dealers

Antiques challenge series. Royal Worcester va...

Peter Andre's 60 Minute Makeover
21 November - 2:00 pm

Peter Andre's 60 Minute Makeover

Peter Andre presents the makeover series. In ...

Flash flooding
Thu 13 November 2014
Wed 12 November 2014
The X Factor Live: Week 4
Sat 01 November 2014