Super Bowl ad sparks racism row

Published Monday, 03 February 2014
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The annual Super Bowl is watched by more than 100 million people, with the half-time show and the television adverts (at a reported $4m for a 30-second slot) usually proving nearly as much of a talking point as the football ...

As with every year, there were winners and losers - the Seattle Seahawks triumphed over the Denver Broncos on the field. Seahawks quarterback Russell Wilson had a great night. His Broncos opposite number Peyton Manning, not so much.

And for some critics, Bruno Mars may have delivered, but it was veteran rockers the Red Hot Chili Peppers that stole the half-time show.

What about those ads though?

There was the super-cute 'Puppy Love' courtesy of Budweiser ...

The super-bad - movie villains, that is, courtesy of Jaguar ...

And then the super-controversial, as Coca-Cola went multicultural and Twitter went into meltdown.

Shockingly, a lot of people were angry that patriotic America the Beautiful was being sung in languages other than English.

But some racist attitudes expressed online also sparked a backlash, with many others embracing the positive portrayal of diversity.

According to Coca-Cola, a longer version of the advert will now air during the opening ceremonies of the 2014 Winter Games.

Coca-Cola North America President Katie Bayne said: "We hope the ad gets people talking and thinking about what it means to be proud to be American."

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