Ladies bare all for cancer awareness

Published Thursday, 20 March 2014
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An online campaign prompting women to post a make-up free 'selfie' on social media for cancer awareness has boosted donations to Cancer Research UK in the past 24 hours.

Ladies bare all for cancer awareness
Corrie actress Kym Marsh bares all. (© Kym Marsh/Twitter)

Thousands of women from across Northern Ireland have joined in on the craze which has spread across the world.

A number of celebrities have also shown their support for the campaign, with Corrie star Kym Marsh, singer Michelle Heaton and 50 Shades of Grey author E.L James all posting a bare-faced pic.

The premise is simple - ladies are asked to upload a picture of themselves without any make-up to Twitter or Facebook using the hash tag #NoMakeUpSelfie and donate to cancer research.

Once they have done so, they must then nominate one or more of their online friends to follow suit in a task that many would find daunting.

It is unclear who started the promotion, but Cancer Research has received over 800,000 text donations and over £1m since the craze began.

After the campaign went viral, Cancer Research UK sent out a message on their official Twitter page saying: "We're loving your #cancerawareness #nomakeupselfie pics! The campaign isn't ours but every £ helps #beatcancersooner."

And it seems it's not just the ladies who are doing their bit for charity.

A number of men have now started uploading selfies while wearing a full face of make-up, all in the name of raising money in the fight against cancer.

© UTV News
Comments Comments
County Antrim in County Antrim wrote (218 days ago):
Fantastic idea.!!!!!!
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