Published Friday, 07 December 2012
The launch of Lesser Spotted Culture. (© Lorcan Doherty Photography)
Rather than introducing viewers to some of Ulster's hidden gems, Joe will be turning the focus on Derry-Londonderry's year as City of Culture in 2013.
"A fabulous line-up of artistic and cultural activities has been planned for this year - many of them of international importance and prestige," Joe said, speaking at the launch of the programme.
"Our series will highlight some of these events and put them in the context of the history, culture and natural environment of the city and surrounding areas."
The presenter added: "Events like The Turner Prize, the Field Day premieres and the All-Ireland Fleadh will be hugely popular but, underlying the glamour and glitter of such highlights, there will be a range of activities that emanate from the indigenous culture of the city.
"In the longer term, they may prove to be no less important in terms of the legacy they leave behind."
Our series will ensure that this 'lesser spotted' culture gets its fair share of the limelight.
Twelve hour-long specials will explore events with particular significance or resonance for the city, with one instalment broadcast each month in 2013.
The first episode will air mid-January and will feature coverage of the City of Culture opening events and a flavour of what's to come in the months ahead.
This will include 'The Music Promise' where every child in the city will have the opportunity to learn a musical instrument; ' Portrait of a City' which will provide one of the most ambitious digital archives of a community ever conceived, and a tour of some of the city's most outstanding architectural features - new and old.
Michael Wilson, Managing Director of UTV Television, said: "Lesser Spotted Ulster is one of the most popular series ever shown on UTV, so to take it off air for a year while Joe produces and presents Lesser Spotted Culture shows just how much UTV wants to support Derry-Londonderry as it celebrates this special year.
"We are confident that Lesser Spotted Culture will prove equally captivating and appealing for our viewers.
"There is a wonderful programme of events planned and nobody better placed than Joe to uncover the gems of this year for our audiences on TV, online and on the go, via our new app which we will be launching in 2013."
Shona McCarthy, Chief Executive of The Culture Company 2013, added: "Lesser Spotted Culture is a fantastic platform to showcase the rich cultural heritage of the city, and the diverse culture on offer - especially next year during our year as UK City of Culture.
"It will undoubtedly be a highlight on the 2013 monthly calendar, and I for one will be tuning in."
© UTV News