Cowell makes X Factor ice nominations
Published Thursday, 21 August 2014
X Factor supremo Simon Cowell has chuckled his way through his ice bucket challenge while on board a yacht, before nominating his fellow judges Louis, Cheryl and Mel B.
Simon Cowell takes the ice bucket challenge for charity. (© Simon Cowell)
Girlfriend Lauren Silverman had the pleasure of dumping the freezing cold water over the music mogul, giggling all the while.
And both Cheryl Fernandez-Versini and Mel B have already posted their videos online after taking up the challenge.
The craze is continuing to sweep the internet, raising millions for charities including ALS in America and Macmillan Cancer Support in the UK.
A veritable who's-who of the celebrity world has already taken part - from Lady Gaga and Tom Cruise, to Northern Ireland's famous faces like Rory McIlroy and Jamie Dornan.
Even George W Bush got in on the act, after being nominated by bold Rory.
© UTV News