Published Thursday, 05 September 2013
The Forgetting Sarah Marshall star was picking up the Oracle of the Year prize at the annual ceremony in London when he took a shot at the evening's sponsors Hugo Boss, the German fashion firm which produced uniforms worn by Adolf Hitler's troops during World War II.
He said: "If any of you know a little bit about history and fashion, you'll know it was Hugo Boss (who) made the uniforms for the Nazis.
"The Nazis did have flaws, but they did look f**king fantastic, let's face it, while they were killing people on the basis of their religion and sexuality!"
Later in his speech, Brand placed a finger under his nose to impersonate Hilter, joking: "I'm a comedian and it's my job to make jokes about things. Hugo Boss, it's fair enough, he might not have known! 'We're selling a lot of these f**king (uniforms), they're flying off the shelves!' Don't take life too seriously, soon we'll all be in the grave. Oh f**k!"
Organisers reportedly had Brand ejected from the star-studded aftershow event, but the controversial comic took to Twitter to defend himself, relaying the conversation he had with GQ magazine's editor Dylan Jones.
He wrote: "GQ editor: 'What you did was very offensive to Hugo Boss.' Me: 'What Hugo Boss did was very offensive to the Jews.' GQAwards nazitailor."
It is not the first time Brand has run into trouble at the annual bash. In 2006 he was involved in a row with Rod Stewart after telling guests at the event he had slept with his daughter Kimberly.
In 1999, GQ editor James Brown resigned after the magazine published a list of of the 200 most stylish men of the 20th century, which included the Nazis and Field Marshal Rommel alongside Humphrey Bogart and John F Kennedy.