Published Friday, 22 March 2013
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The event may be nine years old, but Spring/Summer 2013 is full of new life in its fresh setting of the Ulster Museum.
The iconic building in the city allows local fashionistas a clear view of the styles, and with around 100 people working backstage to make the event special, director Cathy Martin said Belfast Fashionweek is a must-see.
"We do try and pick interesting venues, and interesting models," she explained.
"We showcase the very best of fashion that's available on the High street, by local designers and international designers via local boutiques so it's' a really good mix of what's available to buy out there."
The runway lit up on Thursday evening with another first - George at Asda's debut solo show. So why choose a supermarket to begin the four-day long event?
"We are in a recession, people are value shopping and supermarkets can offer that," said Cathy.
"So while the fabric might be different and the quality perhaps might not be exactly the same as top designers items, the design and the style is still there."
Belfast Fashionweek is designed specifically for the shopper, so what you see on the catwalk can be in your wardrobe the next day, and Saturday night's ever-popular high street heaven continues the accessible fashion theme.
But Friday night is the most hotly anticipated show of the season, with local designer's pieces hitting the catwalk, alongside international designers stocked at boutiques across NI.
Designs by relative newcomer Ruedi Maguire have already made an impact and he's hoping that audiences will see how his work has matured since graduating from Belfast Met in 2010.
The 27-year-old's 12-piece collection displays a split personality - with six revealing feminine, pretty influences, while the others will exhibit what Ruedi has become known for: interesting use of fabric and colour, exposed zips, and cut outs.
So from leather to lace, the Cookstown man feels his runway designs show Ruedi Maguire has something for everyone.
"I love the bright colours and the black but I also love rich soft tones," he explained.
"So I'm going with the softer side, but there's maybe a punch of a bright strong metallic pink or a twist that's easy to wear."
Ruedi's already made pieces worn by well-known faces, including local lass Joanne Salley, but he dreams of designing for superstars - from Paloma Faith to Beyonce.
"That's dreaming really high," he laughed.
"She's adventurous but not too Gaga like, it's beautiful the way that she dresses. It's quite clean but it is adventurous at the same time."