Published Thursday, 22 August 2013
Surely this is what we need - genuine excitement? Kids camping out all night, dancing in the aisles and screaming at the screen. For me, girl power in the cinema is a good thing, as there are too many big boys with techno toys making a lot of dull noise.
There are of course, many cynics of all ages deriding this 3D pop-umentary without having seen it, with no intention of ever seeing it and with no respect to the people who do want to see it. I don't have a problem with manufactured pop music. In fact, one of my favourite pop groups were not a real band at all, but actors in a kids TV show - The Monkees.
So for me, what is important is to let the next generation have their fun.
Following on from such corny pop classics as Spice World, Abba:The Movie and In Bed With Madonna, 1D the movie is billed as an intimate all-access look at life on the road for the global music phenomenon. Love them or loathe them, you can't deny these precocious teens, as they have topped the charts in over forty countries. The fab five, Harry, Zayn, Liam, Louis and Mullingar's most famous son Niall are fast on their way to becoming the world's first billion dollar band. So for Svengali producer Simon Cowell, now, feels like the right time to present them on the big screen in 3D.
This is a long way from The X Factor in 2010, where remarkably, the global superstars finished only third behind single mother Rebecca Ferguson and painter and decorator Matt Cardle. Where were the hordes of 1D fans then?
But what is really intriguing is the choice of director, the strangely brilliant selection of Supersize Me supremo Morgan Spurlock, the former scourge of McDonalds and darling of the Indie film scene. Spurlock brings an authenticity and edge to the super-sized One Direction machine. As a sharp eyed filmmaker, he was seduced by the boys' meteoric rise to fame, from their humble hometown beginnings to a TV talent show and to conquering the world.
Obviously scenes like One Direction being mobbed by three thousand screaming fans touching down in Japan have drawn the predictable comparisons to Beatlemania. But likening this likeable boy band with The Beatles and their film with A Hard Day's Night is as pointless as comparing every new actor with Marlon Brando and every new film with Citizen Kane.
I expect the 1D film neither to be a warts-and-all exposé or a corporate whitewash. What it will be is an international doc-buster and a celebration of youth both on and off screen. And what's wrong with that?
One Direction: This Is Us 3D (PG) opens on the 29th August.
© UTV News