talkSPORT proves a hit with NI listeners

Published Monday, 21 May 2012
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UTV-owned talkSPORT, which has been awarded a Sony Radio Academy Gold Award for Best Sports Programme, is celebrating a double success after latest figures show a massive increase in the station's audience in Northern Ireland.

talkSPORT proves a hit with NI listeners
Richard Keys and Andy Gray receive a Sony Radio Academy Gold Award (© UTV)

Richard Keys and Andy Gray were awarded the prize last week, beating BBC Radio 5 Live, and Absolute Radio.

In addition to the Gold award, breakfast show presenter Alan Brazil received a Silver award in the Speech Radio Personality of the Year category.

Keys and Gray joined talkSPORT in February last year, and their 10am - 1pm show has reached a record audience for the mid-morning timeslot.

Their show has attracted some of the biggest names in sport to the studio including Wayne Rooney, Jonny Wilkinson and Mark Cavendish.

talkSPORT is proving a hit with listeners in Northern Ireland where its audience has grown by 31% to an impressive 97,000 listeners per week in the latest ratings - up from 74,000 at the end of 2011.

Listening hours in the region have also increased to almost half a million from 268,000 in the last quarter of 2011.

Scott Taunton, talkSPORT Chief Executive, said: "2012 has been a great year for us so far and the Sony Awards are a fantastic achievement on top of this. We've recently announced that talkSPORT is going global, and with the Euros coming up in a matter of weeks, it's a really exciting time to be part of the station."

© UTV News
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