Published Thursday, 12 June 2014
In Iris Drive, the residents are taking part in a sweep-stake to give them an adopted country to back.
And they're showing their support by flying the flag of their designated nation in a colourful display of football fever.
"I've lived on this street 53 years and this is the best I have seen it," one resident told UTV.
"We're up for the biggest show on earth."
Over in St James Road, the World Cup colours are also flying and, across the city, plenty of bars and businesses are also getting into the spirit of the occasion.
It falls to hosts Brazil to open the tournament, taking on Croatia in São Paulo at 9pm BST on Thursday.
Over the next month, 32 countries will compete for the prestigious trophy - with Brazil also the hot favourites to win.
Other top contenders include Argentina and Spain, while the likes of Germany, Belgium and Uruguay are being considered worth a punt.
Unless you happen to consult Brazil's head coach.
To all Brazilians, I want to tell you the time has arrived. This is our World Cup.
Luiz Felipe Scolari, Team Brazil
According to Luiz Felipe Scolari, there can only be one winner - although he does concede that there is some football to be played first.
"There are seven steps. We have to go up those seven step, but to start, we have to think of the first step. We can't jump the seven steps," he said.
"The first step is against Croatia. After that, we have six steps that we want to go up if we want to win the World Cup."
Brazil have won five times previously, with much of this year's hope resting on the shoulders of star forward Neymar.
"I am anxious, of course," the 22-year-old admitted.
"But also I'm extremely happy being where I am today, because many people would like to be here.
"I really hope I can help my team in the best possible way to fulfil the dream of the players and Brazilians - which is to win the World Cup."
They better not expect Croatia to just roll over though.
"We come to play the best we can, leave the right impression, and show heart on the field," their coach Niko Kovac said.
"The players are eager for this match, the training is going strong and sharp. They are all professionals and they want to play and impose themselves.
"I am optimistic we're not going to São Paulo to raise the white flag."
Watch Brazil v Croatia live on UTV, with kick-off at 9pm but coverage beginning from 7pm. Live radio commentary of every game will also be available on talkSPORT throughout the World Cup.
© UTV News