Published Wednesday, 12 March 2014
Ulster have produced a cinematic production of their rallying cry 'Stand Up For The Ulster Men' featuring the Ulster Orchestra as part of their 'Show Your Support' campaign to get people behind the Ravenhill side.
The two-minute piece also features winner of The Voice, Andrea Begley, opera singer Richard Shaffrey and die-hard Ulster fans filmed in various locations around the province.
The video ends with rugby legend Willie John McBride's rousing words: "Just remember, when you play Ulster at Ravenhill you are not only playing the 15 players on the field, you are playing the whole province of Ulster."
After it was posted online Saracens responded with a parody of the video re-worked for their own rallying cry 'Stand up for Saracens'.
McBride's words were also redubbed to say "Just remember, when you play Ulster at Ravenhill you are not playing the whole province, you're only playing 15 players - so you are."
Saracens have since removed the video after a backlash from rugby fans, including some of their own.
Neil Brittain from Ulster Rugby said the parody was taken in good humour.
He said: "We have a great relationship and the utmost respect for Saracens, they are one of the great clubs and we had no problem at all with their video.
"We produced our video as a rallying cry to inspire our fans right across the province and for them to get behind the team - that's what sport is all about."
He added: "It is sure to be an historic day with the new stands all opened for the first time.
"Ravenhill is renowned around Europe for its atmosphere and the Heineken Cup quarter final is sure to be jumping for the game.
"But in the end it all comes down to what happens on the pitch."
Ahead of last year's Heineken Cup quarter final in London between the two sides, Ulster produced a video - featuring the likes of Eammon Holmes and Jack Kyle - calling for the away support to 'Make Twickenham Home'.
In response, this year, Saracens produced their own 'Make Ravenhill Home' campaign to stir up the rivalry.
"This helps build the atmosphere, but the players are preparing hard to make sure we are talking about a win and not these videos in four weeks' time," added Neil.
© UTV News