Published Friday, 28 March 2014
David Moyes is under pressure, but he's been spared the wrath of Twitter trolls. (© Getty)
Apparently oblivious to clues like her profile picture and her name being Sarah, numerous people have sent the young press and marketing officer tweets too vile to repeat.
Some think she is David Moyes himself, while others are under the mistaken impression that she is his daughter or another relative.
But there is no family connection at all.
With the abuse having escalated recently, Sarah issued a Twitter plea for it to stop.
Gary Lineker was among those who spotted the message, retweeting it to his 2.25 million followers and prompting the tweet to go viral.
More than 5,000 others also retweeted the messages, many sympathising with Sarah's plight.
In an amusing twist, two people to offer their support are all too familiar with the scenario - having been targeted many times themselves because of their Twitter handles.
One is a defence and security analyst in India and the other is a writer from New York, but they are routinely mistaken for Man United striker Robin Van Persie and football manager André Villas-Boas.
Unfortunately for Sarah, even after media reports about what has been happening, abusive messages are continuing to be sent.
And some people have taken a decidedly unsympathetic view, telling her that she should "just change her account" - neatly glossing over the fact that she should be able to use her own name.
One sport reporter did come up with a plan though.
STV's Grant Russell suggested Sarah cash in by reinventing herself as a football pundit, although she wasn't so sure she was qualified for the job.
Hey, it's never stopped the armchair critics ...
© UTV News