Published Wednesday, 25 April 2012
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Launching the UK-wide initiative at the Queen's University PE Centre, Sir Steve said it was all about making staying healthy fun as well as competitive.
As youngsters tested out rowing machines, their visiting mentor told UTV: "If it's not fun, they're not going to do it.
"When we get these youngsters racing, they'll have smiles on their face - they'll be trying really hard but, for a lot of them, it's the first time they've ever seen the machines."
Head of Queen's Sport, Liz McLaughlin, said it was a privilege to welcome the rowing legend.
"Community involvement is a key aspect of our vision for sport at Queen's, as we know it acts as a powerful force for good - creating a sense of fun and vibrancy in the local community," she added.
As part of the scheme, 55 indoor rowing machines will be distributed to schools and community venues across Northern Ireland.