Published Thursday, 19 June 2014
The UTV Ireland briefing session was held at Croke Park. (© Fennell Photography)
Managing Director Michael Wilson and Head of Channel Mary Curtis revealed the new television channel's logo and briefed independent production companies on programme requirements.
Thursday's brand launch comes ahead of the channel going on air from 1 January 2015.
"We are delighted to launch UTV Ireland's new logo today and it is only fitting that we should do so to an audience we will be working closely with next year," Michael Wilson said.
"UTV Ireland is a new Irish station set up to give further choice to the Irish public.
"But it was important for us to establish a distinct brand for UTV Ireland - one which is fresh and contemporary, but which also recognises UTV's heritage and strong association with Irish audiences over the past 50 years."
It's days like this when all the hard work of the team behind closed doors starts to feel real and that the new station is taking shape.
Michael Wilson, in his blog UTV Ireland
Mary Curtis added: "Ireland's independent production companies are among the best in the world.
"The competition for content creation in this market has resulted in industry-leading programme delivery for the viewer.
"We want contemporary relevant and entertaining programmes that reflect Ireland and our audiences - and we have a particular interest in lifestyle, factual entertainment and format programming."
UTV Ireland's rolling commissioning process will begin from January 2015.
All programme proposals should be addressed to UTV Ireland's Commissioning Department and sent via email to firstname.lastname@example.org.
© UTV News