The new appointee will have responsibility for overseeing all programming content and leading the Irish team in the development of the new channel across all platforms.Ms Curtis has well-established television credentials and senior management experience most recently as Director of Digital Switchover with additional responsibility for RTÉ Television's digital strategy.She was previously Deputy Director for Television Programmes, RTÉ with responsibility for commissioning and programming.As a member of the board of directors of RTÉ Television, Ms Curtis directed the strategic review of RTÉ's full portfolio of services in 2013.She left RTÉ in September 2013 to set up a consultancy advising state bodies and businesses on public affairs and public information.Ms Curtis said: "I'm delighted to be part of this new chapter in Irish television."I look forward to working with the senior management team to deliver a compelling new viewing experience for the audience with UTV Ireland."John McCann, Group Chief Executive of UTV Media plc said: "Mary brings a wealth of Irish television experience to UTV which will be invaluable as we finalise our plans for UTV Ireland."Working closely with Managing Director Michael Wilson, Mary will be responsible for planning the strategic direction of UTV Ireland."Michael Wilson, Managing Director, UTV Television added: "Mary's proven expertise across programming, public affairs, broadcasting and digital matters will be vitally important in ensuring UTV Ireland is successfully launched to meet the needs of the Irish audience."