The New York-based ShopKeep POS has developed a software system for the Apple iPad which can be used by retail and catering businesses to process transactions.The product is used by around 10,000 businesses in North America.The company has decided to come to Northern Ireland with the support of Invest NI which has provided £245,000 in funding.Enterprise Trade and Investment Miniser Arlene Foster welcomed the announcement.She said: "The decision by ShopKeep to establish its European office in Belfast is another endorsement of our business-friendly, cost-competitive environment that has attracted so many ICT investors over the years."ShopKeep is creating 35 high value jobs that will contribute almost £1.3million annually to the economy."I understand that the company has aggressive growth targets for the next three years and I'm confident that the new Northern Ireland location will play an important role in supporting that growth."This is an excellent example of a small business idea that has grown into a highly competitive company."ShopKeep was founded in 2008 and it is now looking to expand both in the US and internationally.Ten of the jobs are already in place at the company's Ormeau Road office and it is recruiting additional mobile software developers to service its current products and accelerate the expansion of its product range.Company founder and chief executive Jason Richelson said: "We are thrilled to open our first overseas office in Northern Ireland, which will serve as a launch pad to expand our operations into Europe."We considered a number of locations for our European site, but after visiting Northern Ireland I was extremely excited and fell in love with Belfast."We are already building a team of highly skilled developers and graduates and are looking forward to bringing more team members on board."