Shops braced for record 'Cyber Monday'

Published Monday, 02 December 2013
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Retailers in Northern Ireland are hoping for a record breaking day of business as thousands of shoppers log on for Cyber Monday.

It's traditionally the busiest day of internet shopping and, with an average of £312,000 predicted to be spent every minute online, 2013 looks set to make history.

For many people they've just had the last pay day before Christmas and spent a weekend browsing for the perfect gift - now they're hoping to beat the rush by buying online.

Thousands of deliveries will soon be flooding through the sorting offices as local businesses brace themselves for a busy festive season.

Michael Cowan from bike store Chain Reaction explained: "What we've noticed over the past few years the UK has really cottoned on to the whole 'Black Friday' concept and that's being used as a marketing vehicle to tap into the higher consumer interest at this time of year.

"We're seeing really strong traffic and good conversion rates and increased competition."

According to a survey from the Royal Mail, the city of Londonderry tops the charts for online shopping in Northern Ireland, while the people of Newtownabbey, Newry, Newtownards and Ballymena have also clicked their way into the top five.

For shoppers in Belfast it's a mix of online and in-store.

One woman, who prefers to buy online, said: "You don't have to worry about queues, tills or people fighting over clothing and toys. If you buy online it comes straight to your door."

Another man said: "I haven't shopped online for Christmas yet - I'll need to get around to it - but I like to do a lot of my shopping in Belfast because I like giving my money to good independent retailers and keep them in business."

For some advice on getting the best Cyber Monday deals, check out Martin Lewis' article on the best money-saving tips.

© UTV News
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3 Comments
G in G wrote (135 days ago):
Haha olly murs what a terrible comparsion
Paul in Belfast wrote (135 days ago):
It would be good if your card worked. Ulster Bank muck it up again, debit cards not working in stores and cash machines, online banking down again not very good, time to change banks.
rant in belfast (shopping online) wrote (135 days ago):
perhap's the shop's would do better if they sold decent fitting clothes as not everyone is anorexic or olly mur's wanna be's and also if it didnt cost half a weeks wage for a tshirt or other over priced products people wouldnt shop online and might actually shop local we pay far to much for everything and these retailers blame it on protests etc
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