Published Tuesday, 05 July 2011
The work has been described as one of the largest capital projects ever seen in the coastal Co Antrim town.
It was focused on two key sections of the east strand promenade - the public area which extends from the Arcadia to the Watersports Centre, and the area along the front of the car park.
High quality infrastructure has been installed, including surfacing, landscaping, lighting and street furniture, as well as new steps and railings and other repair works.
Meanwhile 'To the People of the Sea', a new piece of public art for the promenade, was also unveiled. Designed by Cork artist Holger Lonze, it represents the town's rich maritime history.
Speaking at Tuesday's launch, Tourism Minister Arlene Foster said she hopes the changes will help attract tourists both locally and from abroad to the seaside town.
"The regeneration of the East Strand will help to attract more visitors to Portrush and the north coast, which is famous the world over for its breathtaking scenery," Ms Foster said.
"Making the most of the beautiful beaches by giving visitors and their families more to see and do while they are there will help make Portrush a 'must see' destination for domestic and international tourists."
Social Development Minister Nelson McCausland added: "This public realm scheme has transformed the area around the East Strand promenade.
"It provides a very attractive setting for visitors from across the world to enjoy, and provides a welcome boost to the town and creates opportunities for further private investment."
With work also now underway on the new, multi-million pound visitor centre at the Giant's Causeway, Coleraine mayor Maurice Bradley said the council will continue to invest in the redevelopment of the area.
"Coleraine Borough Council will continue to strive towards creating a better environment in Portrush through targeted regeneration efforts," he said.
"The first promenade was built in Portrush in the 1870s and the town has since developed into a major holiday destination and seaside resort.
"Tourism remains a significant income generator for the local economy and it is imperative that we continue to invest in our product, in order to be competitive in the international market place and capitalise on opportunities for growth."