Published Tuesday, 08 October 2013
A thousand searches have been held since 23 September as part of Operation Torus.
Officers have seized suspected cannabis, herbal cannabis, cocaine, mephadrone and prescription drugs - believed to be worth £300,293 - across Northern Ireland.
Stepping up the campaign, which was seen 309 arrests so far, Superintendent Michele Larmour said adverts will be run across social media over the coming fortnight.
She explained: "Drugs bring misery to individuals, families and communities.
"I want to warn people to be mindful of the dangers of taking illegal drugs or misusing prescription medication or other chemical products.
"Parents need to be responsible, knowing where their children are and what they are doing.
"Young people who take illegal drugs may get into dangerous situations or activities that they would not normally dream of doing. It may also lead to a criminal record which can damage employment and travel prospects. In addition, this type of behaviour has the potential to seriously affect the quality of life for many residents in a community."
Anyone with information on drug dealing has been urged to call police on 0845 600 8000.
© UTV News