Published Thursday, 05 July 2012
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Bite Group in Co Fermanagh will make food, including sandwiches and flatbreads, for the public and the athletes attending the Olympics.
Managing director of the company, Michael Keogh says the region is in a very important position.
"We've got key skill sets in key areas right through the agri-sector and right through the province."
The message is getting out there that Northern Ireland has talent, innovation and has quality.
Managing Director, Bite Group
The Olympic contract was awarded to Rich Sauces, which is producing the sauces for the food produced in partnership with Bite Group.
The company has gone from a small operation based at a chip shop in the 1980s to employing 100 people at its production site in Newtownards.
"Northern Ireland has a lot of positive things going on, we have a lot of good ingredients, we have a lot of good people," Tim Kells from Rich Sauces commented.
"I think it's a case of getting the confidence to go out and tell that."
A lack of investment and food safety scares in the 90s has meant the region is yet to live up to its full potential and outperform neighbouring competitors in the Republic of Ireland and Scotland.
Stormont has pinpointed the food sector as a driver for growth, with a strategy board set up in May and demand for agriculture and food enterprise courses are at an all-time high.