Northern Bank rebranded Danske Bank

Published Thursday, 15 November 2012
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Northern Bank has been officially rebranded as Danske Bank.

Northern Bank rebranded Danske Bank
The newly rebranded Danske Bank. (© Pacemaker)

The first new signs were unveiled at the company's Belfast head office in Donegall Square West on Thursday morning, with similar signage to be rolled out across its 63 branches in Northern Ireland over the next two weeks.

It comes as all brands within Danske Bank Group - including those in Ireland, Norway, Finland, Latvia, Estonia and Lithuania - take on the name of the parent company.

"We are truly excited about the future of Danske Bank in Northern Ireland as part of a successful, secure European banking group," Gerry Mallon, Head of Danske Bank UK and Ireland, told UTV.

"Understandably there may be some sadness around saying goodbye to the Northern Bank name, which has been part of the fabric of local life for over 200 years.

"However supporting customers with expertise and local knowledge built up over the years will remain at the very heart of our business."

Thursday saw Northern Bank officially change its trading name to Danske Bank, which means Danish and is pronounced 'Dan-skah'.

It may bring to an end more than 200 years of banking history but it's more than just a name change, with more Nordic modernisation as customers are further encouraged to conduct more transactions on line rather than in branches.

Mr Mallon continued: "Scandinavia is our crystal ball.

"We can see the way the markets are going and we are already gearing ourselves up to interact with our customers in that way we know they want."

The company employs around 1,250 in Northern Ireland and has more than 20,000 workers worldwide, operating in 15 countries.

Originally known as the Northern Banking Partnership, it has had several owners most recently National Australia.

A successful history was marred by the loss of over £26m in a robbery eight years ago reportedly carried out by the IRA - strikingly, vastly more money disappeared because of the crash in the property market.

But in burying that past, Danske says goodbye to a long and famous name in Northern Ireland business life.

"I think when you lose something that has over 200 years of heritage, there is a little bit of nostalgia with that," said Mr Mallon.

"But really the thing that makes the bank special is not its name, there a very few people working around with Northern Bank tattoos.

"Instead you're seeing the people, the culture we have and that is not going to change."

Danske Bank branded notes will be printed from mid 2013, but the company said Northern Bank branded notes will continue to be circulated and be accepted by shops.

© UTV News
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