Published Tuesday, 13 August 2013
Newcastle beach in Co Down. (© Pacemaker)
The measures include a portable cinema and a covered outdoor space to allow events all year round.
A marketing campaign will also be launched to encourage more visitors to the coastal town.
Minister Nelson McCausland said: "The Revitalisation project will deliver an innovative set of measures designed to give Newcastle a new set of tools to market itself as one of our top tourist destinations."
"It follows on from the £3.5million investment by the Executive through my department in the public realm improvements."
Mr McCausland continued: "Ambitious plans for a portable cinema, marketing campaign and a covered outdoor space will enhance Newcastle's reputation with visitors and locals alike. It is envisaged that this increased footfall will help encourage economic regeneration and growth in Newcastle town centre."
The project will cost a total of £288,500 with DSD providing funding of £255,000 and Down District Council contributing the remaining £32,000.
Councillor Gareth Sharvin from Down District Council said: "This investment by DSD will complement the excellent work already undertaken in Newcastle in terms of the public realm and shop front improvements. I wish the group every success in implementing the project and look forward to seeing the economic benefits which the programme will deliver."
© UTV News