Published Monday, 06 February 2012
The new sign is the same weight as Titanic's main anchor. (© UTV)
It arrived in the city on Monday morning after a 50-mile journey along the M1 from Co Tyrone, where it was built by BSK Engineering.
Several roads had to be closed while the 14.5m long signage was transported uncovered and in one piece to its destination.
Once installed it will form a focal point on the plaza around the new visitor centre, which opens on 31 March, the centenary of the Titanic's launch.
Tim Husbands, Titanic Belfast's CEO, said: "In less than eight weeks Titanic Belfast will open its doors to the world.
"Everything about this project, from the Titanic sign to the 3,000 shards which make up the building's exterior, to its use of breath-taking technology to bring Titanic's story alive, has been designed to give Northern Ireland an attention grabbing, international attraction."
The sign is laser-cut and its dimensions - 4.5m tall and 15m long - make it the same length as the private promenades available on Titanic's most expensive accommodation, the First Class Parlour Suites.
The new sign is also the same weight as Titanic's main anchor.
© UTV News