Published Friday, 18 July 2014
Iceland's capital city of Reykjavik. (© Getty)
Twice weekly EasyJet flights from Belfast International to Reykjavik not only offers holidaymakers here another getaway location but will offer Icelanders a chance to shop in Northern Ireland.
UTV Business Editor Jamie Delargy flew to the Icelandic capital to find out what is on offer to both business and tourism industries.
He spoke to Reykjavik's mayor Dagur Eggertsson, who has already visited Belfast, and who believes Icelanders will also take up the opportunity to make the trip.
"I will certainly be encouraging them to visit Northern Ireland," he said.
Just as visitors to Belfast's Titanic Museum helped to boost Northern Ireland's tourism, paradoxically it was also a disaster that put Iceland's tourism on the map.
Travellers to Iceland coming to see an erupting volcano were won over by the country's other attractions, such as the Blue Lagoon Spa Resort, where bathers can enjoy the water warmed by heat from below the earth's volcanic surface.
Local businesses can expect to benefit from the new air service as the UK Ambassador Stuart Gill explained: "Iceland has to import everything and I would like to see niche food and drinks companies coming here."
For those making the trip to Iceland, a couple of facts are important. Iceland is bigger than you think. In fact it's bigger than Ireland. In summer the sun hardly sets but in winter there can be as little as four hours of daylight.
© UTV News