Published Friday, 20 September 2013
The queue for the new phones snaked around Victoria Square. (© Pacemaker)
Scores of people were said to have joined the queue at the Apple store in Victoria Square on Thursday evening for the company's latest incarnations of its popular phone.
The person to be first in the store is believed to have started queuing as early as Tuesday.
However, it's believed some fans have already been left disappointed with their desired version of the gadget selling out almost immediately.
Apple launched the new iPhone 5 and 5c earlier this month.
The futuristic 5S handset which is equipped with a fingerprint scanner comes in gold, silver or ''space'' grey and is expected to fly off the shelves.
For the first time in its history the company also launched a second "budget" version of the phone, the 5c.
The cheaper model comes in five hues - pink, blue, yellow, green, and white - and has been released at a time when Apple faces stiffer competition than ever before.
It's unclear if the 5c will generate the same response as the 5s which has brought diehard fans out in their droves.
At the London flagship store of the technology company one fan has been queuing for the past week and has reportedly turned down hundreds of pounds for his spot in the line.
© UTV News