Published Tuesday, 03 April 2012
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The initiative, happening for the first time in Northern Ireland this June, will see participating farmers throw open their gates and invite the wider community onto their land to explore and discover the story behind their food.
So on Tuesday, the front lawns of Belfast City Hall were transformed into a farm - complete with newborn chicks, vintage tractors and hay bales for that authentic rural feel, while attendees sampled free, locally grown food.
"A lot of people just get prepared meals - they have no idea how it's produced," Ulster Farmers' Union president John Thompson told UTV, encouraging those unfamiliar with farming life to get a better insight into local produce.
One Fermanagh farmer, Gareth Grey, added: "The public may perceive farming in an old-fashioned, traditional manner - but, if they get on the farms, they may be pleasantly surprised as to the advancements in technology."
The initiative, which runs over the weekend 23-24 June, offers a great opportunity for those who aren't used to getting their hands dirty to find out what life on a farm is really like.
Rare Breed - A Farming Year followed the working lives of 16 farming families over the course of a year, offering an insight into one of NI's largest and oldest industries.