Published Monday, 06 February 2012
Joby Murphy, who is feared drowned, had been at the Beach Nightclub before he fell into the water 12 days ago.
His father Joe said a flyer produced by the Mynt complex offering cheap alcohol and which shows a man lying on the ground apparently unconscious is promoting bad behaviour.
"It's very dangerous. I think the promotions should end.
"A person lying on the ground, face down. They want people to go to their club. This is what they want them to end up at, at the end of the night. I can't believe it," he told UTV .
Joby's girlfriend Karen said her wait for the 20-year-old's return has been "heart-breaking" and labelled the Mynt promotion "ridiculous".
"A few days on and they throw that flyer in our face. They say they have a duty of care for their customers. What care are they showing, showing their customers out legless?
"Someone's going to get hurt. Something's going to happen," she said.
Pubs of Ulster, which represents the licensed trade in Northern Ireland, insists that the majority of pubs and clubs in the city have agreed to end cheap promotion deals.
Colin Neill, from the organisation, told UTV that some clubs feared it could affect their trade.
"Many bars will hide behind the argument 'we have to do this because it's student night'.
"I know of venues who have £2.50 a drink during the week and have very successful student nights. There is no excuse for selling alcohol at ridiculously low prices."
In a statement Mynt nightclub said that the flyer at the heart of this storm had been created to coincide with one of this year's biggest movie titles
They said that the timing was unfortunate - but that it no way had it been intended to cause offence to anyone
And they insisted that Mynt are at the forefront of efforts to see a more responsible approach to drinks promotions.
The chair of Belfast City Council's Licensing Committee said an end to cheap drink promotions is "vitally important for the health and safety of people in Belfast".
Tom Ekin spoke out against the bars and clubs which sell alcohol at low prices.
"I think it's totally irresponsible and the powers that we have in the licensing committee are very limited, but what we can do is demonstrate to the owners and people applying for licenses that they are becoming totally irresponsible people.
"On that basis I believe that we have grounds to forbid them having a licence and that means that they are basically out of business."