Published Tuesday, 29 January 2013
DRD Minister Danny Kennedy has welcomed the announcement. (© Translink)
A special £2 day ticket will be offered during February, the company said.
Free Park and Ride bus services will also run on Saturdays next month from both Cairnshill and Black's Road.
It comes amid a major marketing initiative aimed at encouraging shoppers to return to city centre, after the recent protests over flags disrupted trade.
Catherine Mason from Translink said: "Our 'Love Metro Saturdays' day ticket means people can travel anywhere on the Metro network after 9.30am for just £2.
"We are pleased to be supporting local retailers by 'Backing Belfast' and hope more people will use Metro to sample all the city has to offer."
It has been estimated that £15m was lost in trade over Christmas when a series of protests took place on the streets, with some pubs reporting trade down as much as 50%.
At least 50 jobs have already been lost across 16 premises, with a further 300 at risk.
Finance Minister Sammy Wilson has said the Executive is to provide £600,000 towards the Backin Belfast promotion to help revitalise trade in the city.
Transport Minister Danny Kennedy welcomed Translink's announcement.
"This is a positive and tangible demonstration of commitment by the department and Translink to help increase trade in Belfast," said the UUP politician.
"I am delighted this initiative has been taken forward and I am confident that this excellent offer will bring benefits for traders and the public during these hard economic times.
"I would encourage everyone to consider how to make the best use of our public transport system, not just Saturdays, but everyday."