Published Wednesday, 09 October 2013
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Seven people were killed and 36 seriously injured in Northern Ireland last year as a result of not wearing one, the Department of the Environment said.
Minister Mark H Durkan cited a recent study which showed that while 98% of people are wearing seatbelts, 5% of people travelling in the back of the car are not buckling up.
"When you think of the thousands of journeys made every day, this small percentage could be very significant," the SDLP man explained.
"My department estimates that overall two lives, 22 serious injuries and 120 slight injuries could be saved each year were a 100% wearing rate observed."
So far this year, 40 people have been killed on Northern Ireland's roads. This compares to 32 for the same period last year and 44 for 2011.
Mr Durkan continued: "We all want to see zero deaths on our roads. The simplest thing that we can do to achieve that is to wear a seatbelt, on every journey. There are no excuses, ever, for not wearing a seatbelt. It only takes one trip to kill."
The new advert, which will be televised on UTV from Thursday evening, shows how quickly the lives of so many people can change because of a momentary lapse of judgment.
Chief Superintendent Peter Farrar explained: "All deaths on our roads are unacceptable and most are avoidable. That is why police will continue to target the main causes of road traffic collisions which too often end in injury and death.
"If everyone slowed down, did not drive after taking drink or drugs, drove with more care and attention and wore a seatbelt, then the number of deaths and injuries will reduce."
© UTV News