TM launches cervical screening campaign

Published Tuesday, 02 September 2014
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One in four women in the UK do not attend their smear tests when invited. In some areas of the UK, attendance rates are as low as 55%.

With over 4000 lives saved every year by the Cervical Screening programme, and an average of 1,000 deaths to cervical cancer annually, now is the time to improve those attendance figures.

This Morning are asking you to pledge that you will attend your screening test when next invited, and nominate a loved one to do the same.

Simply take a photo making a heart shape with your hands and write: I pledge to have #NoFearGoSmear and I nominate [LOVED ONE'S NAME] to do the same @itvthismorning

Then upload to Facebook, Twitter or Instagram.

Make sure you use the hashtag - #NoFearGoSmear - so This Morning can make an album of your photographs, which they may feature on the show. Any pictures, videos and comments using the hashtag may be featured on air and on the This Morning website.

If you are with your friend, then take a photograph making a heart shape together.

Please note that your photos and information may be used in the programme broadcast and please ensure those both nominating and being nominated to participate in our #NoFearGoSmear have read and agree to the itv programme interactivity terms itv.com/terms.

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