The magazine with Sarah Travers will be a series of 20 programmes, visiting locations and people across Northern Ireland in a bid to bring interesting, entertaining and quirky stories to viewers.
"I can't wait to get started on The Magazine," Sarah, who is joining UTV this week, said.
"It's going to be a fun and exciting show and something quite different to what I've been doing up to now. I have a real zest for life and want to bring the Northern Ireland great sense of humour to life in this series."
I'm delighted to join UTV and for the wonderful opportunity this programme gives me to look at what's happening across Northern Ireland.
While Sarah will host the show, she will also be joined each week by local celebrities and media personalities who will catch up with her as she gets 'out and about'.
"We're casting a wide net across life in Northern Ireland and I'm very interested to see what great variety and character is in our catch!" she added.
Michael Wilson, Managing Director, UTV Television said: "I am delighted that Sarah is joining the UTV family. She comes to us from the more formal world of news, so this show will really let Sarah's natural warmth and personality shine through for viewers.
"The Magazine will be new with a sharp, fresh and appealing style. It's about the people, the places and the details that make life interesting in Northern Ireland."
The Magazine with Sarah Travers starts Easter Sunday 31 March at 7.30pm on UTV.