Published Thursday, 20 March 2014
Corrie actress Kym Marsh bares all. (© Kym Marsh/Twitter)
Thousands of women from across Northern Ireland have joined in on the craze which has spread across the world.
A number of celebrities have also shown their support for the campaign, with Corrie star Kym Marsh, singer Michelle Heaton and 50 Shades of Grey author E.L James all posting a bare-faced pic.
The premise is simple - ladies are asked to upload a picture of themselves without any make-up to Twitter or Facebook using the hash tag #NoMakeUpSelfie and donate to cancer research.
Once they have done so, they must then nominate one or more of their online friends to follow suit in a task that many would find daunting.
It is unclear who started the promotion, but Cancer Research has received over 800,000 text donations and over £1m since the craze began.
After the campaign went viral, Cancer Research UK sent out a message on their official Twitter page saying: "We're loving your #cancerawareness #nomakeupselfie pics! The campaign isn't ours but every £ helps #beatcancersooner."
And it seems it's not just the ladies who are doing their bit for charity.
A number of men have now started uploading selfies while wearing a full face of make-up, all in the name of raising money in the fight against cancer.
© UTV News