Ladies bare all for cancer awareness

Published Thursday, 20 March 2014
Toggle font size

An online campaign prompting women to post a make-up free 'selfie' on social media for cancer awareness has boosted donations to Cancer Research UK in the past 24 hours.

Ladies bare all for cancer awareness
Corrie actress Kym Marsh bares all. (© Kym Marsh/Twitter)

Thousands of women from across Northern Ireland have joined in on the craze which has spread across the world.

A number of celebrities have also shown their support for the campaign, with Corrie star Kym Marsh, singer Michelle Heaton and 50 Shades of Grey author E.L James all posting a bare-faced pic.

The premise is simple - ladies are asked to upload a picture of themselves without any make-up to Twitter or Facebook using the hash tag #NoMakeUpSelfie and donate to cancer research.

Once they have done so, they must then nominate one or more of their online friends to follow suit in a task that many would find daunting.

It is unclear who started the promotion, but Cancer Research has received over 800,000 text donations and over £1m since the craze began.

After the campaign went viral, Cancer Research UK sent out a message on their official Twitter page saying: "We're loving your #cancerawareness #nomakeupselfie pics! The campaign isn't ours but every £ helps #beatcancersooner."

And it seems it's not just the ladies who are doing their bit for charity.

A number of men have now started uploading selfies while wearing a full face of make-up, all in the name of raising money in the fight against cancer.

© UTV News
Comments Comments
County Antrim in County Antrim wrote (194 days ago):
Fantastic idea.!!!!!!
Email address*:    
House Rules:  
Your Comment:  
[All comments are moderated and will not appear immediately. Your name, location and comment will be displayed on this page if your post passes moderation.]

Watch the best on UTV

UTV main logo
30 September - 7:00 pm


Nicola jumps to conclusions. Edna's world is ...

The Chase
30 September - 5:00 pm

The Chase

Quiz show hosted by Bradley Walsh. Four conte...

Six days of dusty roads and beautiful welcomes. Six days of filming and incredible experiences in one of Zambia poorest regions, Mumbwa ...
Ian Paisley in pictures
Fri 12 September 2014
Frampton crowned world champion
Sun 07 September 2014
X Factor Arena Auditions: Sunday
Sun 14 September 2014