Keira Knightley's Chanel ad too suggestive

Published Wednesday, 13 February 2013
Comments
Toggle font size
Print

Keira Knightley's racy Chanel commercial has been banned during kids' TV programming in the UK due to its "sexually suggestive" content.

Keira Knightley's Chanel ad too suggestive

The advertisement for the French fashion house's Coco Mademoiselle fragrance shows the Atonement beauty being photographed on a bed before a male model unzips her clothes.

It has been shown on TV in the UK since 2011, but a concerned viewer recently complained to Britain's Advertising Standards Authority (ASA) after it was screened during the family film Ice Age 2.

Bosses at the ASA re-evaluated the times the promo is broadcast and have decided to ban it from being aired between children-focused shows and films.

A statement from the watchdog reads: "We considered the ad was suitable for older children, but that the sexually suggestive material was unsuitable for young children. We therefore concluded that the ad was inappropriately scheduled and an ex-kids restriction should have been applied to prevent the ad from being broadcast in or around children's programming."

Comments Comments
0 Comments
No comments. Be the first to comment.
POST A COMMENT:
Name:  
Email address*:    
Location:  
Validation:
House Rules:  
Your Comment:  
[All comments are moderated and will not appear immediately. Your name, location and comment will be displayed on this page if your post passes moderation.]
WATCH THE BEST ON UTV
Available now on UTV Player
Desperate Maria sinks to a new low. Guilt-ridden Peter agrees ...
18 April - 20:30
Next on UTV

Daybreak

Morning show featuring news and current affairs, plus health, ...
21 April - 06:00
MOST POPULAR GALLERIES
Larne
Mon 31 March 2014
Fatal shooting in west Belfast
Sat 19 April 2014
Carrick disturbances
Fri 11 April 2014