Published Friday, 18 May 2012
The former Sex Pistols frontman stunned fans when he signed up to front a TV commercial for Country Life Butter in Britain, and came under fire for apparently selling out.
The commercial reportedly netted him a cool £5m, which he claimed he used to fund Public Image Ltd.'s reunion tour in 2009.
But despite the criticism, Lydon is adamant he's proud to be associated with a completely British company.
He tells The Sun: "The advert was for a British product. All Britain. Fantastic. We don't seem to believe in ourselves as a country any more. And I found great empathy with that.
"Plus it was the most maddest thing to consider doing. I thought it was very anarchic of the dairy company to want to attach themselves to me. And they treated me with the utmost respect and I love them forever as it allowed me to set up my record label and put out this record."