Published Wednesday, 02 April 2014
The fourth series of Game of Thrones premieres next month. (© HBO)
Tourism Ireland has teamed up with HBO and Game of Thrones to promote NI as a top holiday destination, where visitors can experience first-hand the locations that double as the land of Westeros.
In previous seasons various NI sights, including the Cushendun Caves, Murlough Bay, Ballintoy Harbour, and Larrybane, have featured on screen.
The new campaign will run until June and will include advertising on social media sites in Great Britain, United States, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia.
Enterprise, Trade and Investment Minister Arlene Foster said the partnership was a "major coup" for NI tourism, adding: "(It) offers a unique opportunity to promote Northern Ireland, the home of the Game of Thrones series, in a brand new way to the many fans around the world.
"As the fan base has grown substantially over the first three seasons, everyone now wants a piece of the action.
"The hype is incredible and on the same level as many Hollywood blockbusters, this month's 'Vanity Fair' has even devoted its front cover to a photograph of the cast with the stunning Antrim Coast Road as their picturesque backdrop."
Series four of Game of Thrones will premiere on UK and US television next week and will again feature various Northern Ireland locations.
Ms Foster continued: "Fans from around the world will see our mystical landscapes, crumbling castles, and hidden scenic gems as various local locations provide stunning and atmospheric settings for the cast.
"Images of the same landscapes will then be used in the advertising campaign to encourage fans to visit Northern Ireland themselves. This approach is to be commended as it is important that we maximise the tourism potential that the new series will generate."
Niall Gibbons, CEO of Tourism Ireland, added: "We are delighted to announce our partnership with HBO to highlight Northern Ireland in a completely new way on the global stage.
"Game of Thrones fans worldwide will see these ads, spiking their curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves."
© UTV News