Daniel Craig defends 007's new drink

Published Wednesday, 03 October 2012
Comments
Toggle font size
Print

Daniel Craig has defended the Heineken product placement in Skyfall, crediting the beer company with helping to finance the new James Bond movie.

Daniel Craig defends 007's new drink

Fans and critics alike were upset when producers announced 007 would be swapping his signature martinis for lager, claiming a sacred tradition had been broken.

However, Craig insists the latest blockbuster could not have been made without the funds generated by the marketing deal with the Dutch brand.

He tells Vanity Fair magazine: "A movie like this costs $118m to make - it's the nature of it, the size of the movie. And it costs another $200m to sell it. So the $200m has to come from somewhere.

"Product placement, whichever way you look at it, whether you like it or you think it's disgusting or whatever, it's what it is. Heineken gave us a ton of money for there to be Heineken in a shot in a bar... Without them, the movie couldn't get sold."

Craig insists the superspy doesn't discriminate when it comes to booze: "He likes a lot of drinks - Heineken, Champagne. It's all in there."

Comments Comments
0 Comments
No comments. Be the first to comment.
POST A COMMENT:
Name:  
Email address*:    
Location:  
Validation:
House Rules:  
Your Comment:  
[All comments are moderated and will not appear immediately. Your name, location and comment will be displayed on this page if your post passes moderation.]

Watch the best on UTV

UTV main logo
Lewis
31 October - 9:00 pm

Lewis

Lewis is back five years after the death of h...

Coronation Street
31 October - 8:30 pm

Coronation Street

Will Rob and Tracy get their happily ever aft...

B. H. MARTIN
To celebrate its 30th anniversary, spooky-comedy Ghostbusters has been restored, remastered and re-released as a special Halloween treat for all the family.
MOST POPULAR GALLERIES
Lynda Bellingham: 1948-2014
Mon 20 October 2014
The X Factor: Judges
Fri 03 October 2014
NI v Greece
Tue 14 October 2014