Leona Lewis, Robbie Williams and Coldplay are among acts flying the flag for the UK as they compete in one of the music world's most glitzy events, the MTV Europe Music Awards.
They line up against an array of nominees dominated by US stars such as Kings Of Leon and Lady GaGa at the star-studded ceremony.
The show is being held on Thursday night at the O2 World in Berlin and screened live by MTV to millions of viewers across Europe, with performers such as Beyonce on the bill.
Also on stage for the prestigious event will be Foo Fighters, Green Day, Lewis and Shakira.
Williams, who had been lined up to appear at the annual event, has since withdrawn due to a "schedule clash".
However he is still in the running for best male, up against acts such as Eminem, Jay-Z, Kanye West and Mika.
Lewis is carrying British expectations in the best female category against Beyonce, Katy Perry, Lady GaGa and Shakira.
No British acts have managed a nomination in the best group category but Coldplay are shortlisted for "best world stage performance" against Kid Rock, Kings of Leon, Lady GaGa and Linkin Park.
The ceremony will feature what promises to be a memorable link-up with a live show by U2, who are playing just yards away to a crowd of 10,000 at Berlin's Brandenburg Gate.
Singer Katy Perry - currently dating British comedian Russell Brand - is hosting the event for the second year following a show-stopping performance last year.
She managed to get through 10 costumes and her appearances throughout the show saw her variously riding a giant chapstick and seated on an oversized banana.
Guest presenters will include actor David Hasselhoff, the Jonas Brothers, Juliette Lewis and actor Jean Reno.
© Press Association